Mitch Joel has raised some interesting
questions about blogging in his latest article
The Real Work Has Yet To
Begin. It discusses the reasons why
former bloggers or podcasters give up when
‘the real work’ gives them no time for this
activity they see as a distraction or
optional extra. He argues that blogging does
constitute real work as it helps a company
or individual to get more of what the former
bloggers term ‘proper work’.
Personally, I think he’s right. Well, he is at
least for the job he does and for the level at
which he works. Firstly, he’s a journalist.
Writing is part of his work and if nothing else,
a blog gives him the opportunity to demonstrate
his craft. Secondly, being in the social
networking and marketing industry, his blog is a
practical example of how blogging can help a
company to grow and thrive. Furthermore, it gives
him the right to write about blogging, podcasting
and other web based social networking.
For the rest of us, particularly those starting
right at the bottom with an audience of nil,
keeping going is not quite so straightforward.
What to write about is a major issue. ‘Write what
you know,’ they say, and ‘don’t write trivia’
about the family dog or the kids. Trouble is,
that’s what’s part of people’s lives. It is what
they know and they don’t see it as trivial. I
would argue that if they do it well then no
problem. One of my favourite blogs is by
someone who works in
Starbucks. Her entries are of no great
importance but the anecdotes she relates and
her chatty, informal style have enabled her
to build an audience to the extent that she
feels confident enough to ask for tips. So,
I make no apologies for trivia, particularly
when I
tweet.
Another good reason for blogging at the bottom
and keeping going is at least it is a way of
displaying a writing ability and developing a
suitable style. And the more we do it, hopefully
the blog will improve. And who knows? We might
even get an audience.
So if, like me, you’re just starting out, why not
treat your blog as a morning constitutional? Get
up (a bit earlier perhaps?). Bathroom stuff.
Enough clothing to be decent. Coffee. Blog.
Tags: blogging, mitch joel, Twitter, starbucks